Marketing Survey Tool

Pratham Software (PSI) helped client in creating a sophisticated Marketing Analytics Tool for the CXOs. The Tool uses multiple parameters to provide transparency on past and future value creation at a specific level be it a particular category/country combination. These levels are based on management’s plans, company financials, and market data. The Tool enables CMOs to make trade-offs on where to invest, helping them convert the principles of value-based management to the level of operational management. This aligns the whole company—from the top to individual operating unit for value creation.