Social Media for Commercial Success; a Potent Blend

Our virtual existence today determines our social existence. The way we update our status, whereabouts & interactions on social forums. We create our personal and social experiences to shape our online social identities. All that we share and post online represents our personality, thoughts, interest areas and worldly perceptions. Our virtual identity has a purpose behind it, whether it is to inform, entertain, acknowledge or broadcast. Does this define Social Media? Yes, I believe to some extent

Protecting IPR for your Business

We all are familiar with Intellectual property rights, the legal rights assigned to any person or group for their intellect creation. The World Intellectual Property Organization reports an estimate of about 36% growth (YOY basis) in the number of IPR applications. The digital economy has shifted the focus from physical assets to intangible technology.

Rise of the Online Grocer

Online grocery store? I never gave it a thought till I could find it as an option for me; rather the television commercial and my hyper-active routine told me so. Wow! It dawned upon me, how connected is the online shopping world to our lives and totally accepted the fact that the online shopping industry is flourishing and expanding at a pace beyond compare.

Significance of Database Testing

Database is a valuable asset for each and every company in today’s technology world. It is crucial and acts as the backbone of any software application. Without an appropriate database, we cannot imagine the application systems to function as per user requirements.

Relevance of Self Service BI

Self Service BI is a form of business intelligence wherein the end users can design reports as per analysis, play with chunk of data without knowing actual programming and SQL Queries, save and deploy the reports without any assistance of IT staff. Consequently, the power of BI lies in the hands of the business users.