Can Smarter BI Revolutionize your Market Rule?

“Business Intelligence is required to operate the business while Business Analytics is required to transform the business.”

The red-line between Business Intelligence and Business Analytics has always been blurry. It’s hard to differentiate between BI and Business Analytics because they ride on a similar behavioral pattern.

Business Intelligence, as a concept, encompasses various tools and techniques that help to gain a competitive edge across a targeted workspace. It lies more on the operative side, where the company’s historical data is put to use to integrate, analyze, and visualize trends for better decision making. Stakeholders use the insights gained through BI tools during the decision-making process. With appropriate investment and suitable technical stack at hand, an organization can use BI capabilities to drive productive ripples across every work area, in-house, or market-based.

Tech Stack

One very comforting fact about efficient BI tools is that a person doesn’t necessarily have to manifest the same level of technical wisdom as compared to an IT developer. Intelligent decision-making is achieved by collaborative analysis of critical business and market interactions, to cite actionable highlights. Several key business metrics come into play when working upon Business Intelligence bench during this time. Through the correct implementation of skills and technology, BI application can precisely highlight performance hotspots. Decision makers can then carry data-driven right-hand corrections instead of relying upon ‘traditional’ guesswork or assumptions.


Know Your Customer

Customer demands keep changing every so often, thus chancing upon as the most transient aspect of modern-day business feat. Once you understand ‘what and when,’ figuring out the ‘How’ becomes much more convenient. BI enables companies to upgrade from the traditional business idea and encourages them to go for higher value attainment. Intelligent insights can guide you through the entire sales process, starting from sorting work areas to the endpoint of purchase.

Today, more engagement driving practices are being promoted to help businesses outperform competitors in the ‘New Customer Journey.’ To realize the unlimited potential of BI, companies need to deploy one unified solution across all their leading work sections such as sales, marketing, customer service, operations, and product development.


BI necessarily boosts a firm’s intuitive abilities to understand customer trends. From buying preferences to product hunt, once you understand the client’s requirements, your market productivity will customarily increase. The central goal of investing in the Business Intelligence initiative is to derive actionable insights from a myriad of data, streamed in from various business and market sources.

Test Run

By bringing first-hand customer experiences onboard, businesses can dramatically improve their strategic competence via data-driven intelligence to excel in the overall productivity and financial conduct across a targeted market space.

However, BI can only deliver useful insights when funded with comprehensive customer data regarding every interaction in the organization space. Accurate intelligence can only be derived from a single source of truth, where customer data is integrated, analyzed, and deduced to sort the best of trends and customer behavior. These insights, now validated, can mightily help sales and marketing executives to season their prospective business strategies and derive higher market productivity and revenue frames.

Our technical teams at Pratham understand that every business process carries a subtle variance which can only be upheld using custom-designed software development services. Our development teams hold elaborate experience in serving a global clientele base. Reach out to us at to experience our technical proficiencies and boost your productive journey.