Essentials and core objectives of Ad-making remain the same; Engaging the end-user and get them to buy! So, principally there are four stages: Attention, Interest, Desire, and finally Action. When it comes to developing online ads, the ‘Engagement’ quotient goes up! Ads and promotions keep popping up simultaneously across the website page, so the attention span is minimized.

At the core of every creative / campaign is to make your Ad short and terse. More than anything…Engaging for the end-users resulting in desired behavior.

Four basics of a result-oriented and effective Online Ad:

• Define & Plan – A clear brief will ensure a clear plan and effective Brand campaign. Clarity in the brief will be possible with well-defined objective. A clear brief lead to effective messaging in the campaign and this campaign has to be integrated well across various channels. The intensity of your campaign amplifies when online creative blends perfectly with offline one and the audiences can connect and feel the impact both ways. Considering this aspect, it is crucial that every creative must effectively adapt to the respective channel. For instance, the duration of the online & offline ad, content selection (with the same creative).
• Integrate – It is important to integrate your online advertising campaign with your overall Brand campaign. It will ensure better value for your buck.
• Develop – Ensure that you or your Multimedia solutions provider are on the same note, as the creative developed has to grab eyeballs and lead to the required call to action (CTA). It is important to develop and embed the right functionality in your Rich Media Ads. You got just eight seconds to grab eyeballs with online Ads, so get your Rich Media Ads to get it right in a jiffy! Make it interactive, engage the end-user with games, Q&A or anything compelling enough for a faster CTA.

Speaking specifically:

• Strong graphics and photography; use colors effectively
• Action-oriented words – 7 words or less, considering the attention span
• Direct and compelling message to result in a click, a call or a visit
• File size should be small enough for a quick load
• Employ some interactive elements
• Use the right format for the genre at hand
• The BEST online ads break the rules, but so do the worst.
• Never be afraid to do something different or try a new technology just TEST it again and again BEFORE your campaign starts.

Best practices when building a Rich Media Ad (flash/HTML):

• Building the right creative with right content:
  There are some fundamentals in the Ad building process. It is important to build the Ad with specifications of the site. Make sure to include backup or fallback image. Choose image that is easy to resize and is adaptable to the various ad sizes. Keep in mind file size when choosing ad images and photographs. A high-resolution will look good in print, but won’t appear the same way online once optimized. In addition, the creative has to be placed and embedded in harmony with the editorial content displayed.

• Check for publisher creative specifications:
  Few publishers limit frame rate to 18 or 20 FPS. It is important to abide by all rich media formats for a desired view. By adhering to the required guidelines of advertisers and publishers, we ensure the right consumer experience for right consumer perception/response. In addition, it will ensure the required page load performance/speed for the rich media Ad.

• Create visuals that people love:
  You need to ensure smooth functionality of the Ad for a desired user experience. Any hitches or delays in displaying the Ad will ruin a good rich media experience.

• Videos for a better user engagement:
  Any movement on the screen helps grab user attention. So, it is important to create videos with appropriate shapes and sizes for the screen. Many videos are shot in a 16:9 or 4:3 ratio. It is important to keep this in mind while developing your Flash elements. For example, a 4:3 ratio video will look better in a square than a 16:9 video will. Conversely, a 4:3 ratio video in a rectangular video player could potentially have letterboxing (black bars at the top and bottom of the video).

Work with PSI for developing effective Rich Media Ads and extensive Multimedia Solutions:
At PSI, our Multimedia team was conceptualized and formed with the vision to provide best-suited solution to our customers. The solutions customized and provided are based on Adobe and other Multimedia technologies.
With expertise in Rich Media applications, we develop engaging multimedia content like, advertisements and integrate it with social media. We develop e-learning solutions and product demos using Flash technology. Our team has delivered over 5000 custom rich media advertisements with robust quality and review processes in place. We bring about synergy and strategic utilization of Adobe technology platform. Besides, we have versatile Rich Media Development experience with a strong emphasis on Actionscript 3.0 (OOP designs) with core expertise in application development using Flash & Flex, Digital Video integration, Live Data bindings and scalable frameworks.

We have worked with acclaimed Animation studios and production studios. However, our work is not limited to rich media demos, kiosks, Creative templates, websites (html5 and CSS3, PHP, Javascript, MySQL), and extendible applications. We also hold expertise in 3D Modeling, Animation and Asset Production. With specific requirements, we can develop High Polygon as well as Low Polygon 3D models for Games and Simulation Engines.

Vishal Shukla heads the Digital Pratice at PSIEssentials and core objectives of Ad-making remain the same; Engaging the end-user and get them to buy! So, principally there are four stages: Attention, Interest, Desire, and finally Action. When it comes to developing online ads, the ‘Engagement’ quotient goes up! Ads and promotions keep popping up simultaneously across the website page, so the attention span is minimized.
At the core of every creative / campaign is to make your Ad short and terse. More than anything…Engaging for the end-users resulting in desired behavior.
Four basics of a result-oriented and effective Online Ad:

• Define & Plan – A clear brief will ensure a clear plan and effective Brand campaign. Clarity in the brief will be possible with well-defined objective. A clear brief lead to effective messaging in the campaign and this campaign has to be integrated well across various channels. The intensity of your campaign amplifies when online creative blends perfectly with offline one and the audiences can connect and feel the impact both ways. Considering this aspect, it is crucial that every creative must effectively adapt to the respective channel. For instance, the duration of the online & offline ad, content selection (with the same creative).
• Integrate – It is important to integrate your online advertising campaign with your overall Brand campaign. It will ensure better value for your buck.
• Develop – Ensure that you or your Multimedia solutions provider are on the same note, as the creative developed has to grab eyeballs and lead to the required call to action (CTA). It is important to develop and embed the right functionality in your Rich Media Ads. You got just eight seconds to grab eyeballs with online Ads, so get your Rich Media Ads to get it right in a jiffy! Make it interactive, engage the end-user with games, Q&A or anything compelling enough for a faster CTA.

Speaking specifically:

• Strong graphics and photography; use colors effectively
• Action-oriented words – 7 words or less, considering the attention span
• Direct and compelling message to result in a click, a call or a visit
• File size should be small enough for a quick load
• Employ some interactive elements
• Use the right format for the genre at hand
• The BEST online ads break the rules, but so do the worst.
• Never be afraid to do something different or try a new technology just TEST it again and again BEFORE your campaign starts.

Best practices when building a Rich Media Ad (flash/HTML):

• Building the right creative with right content:
  There are some fundamentals in the Ad building process. It is important to build the Ad with specifications of the site. Make sure to include backup or fallback image. Choose image that is easy to resize and is adaptable to the various ad sizes. Keep in mind file size when choosing ad images and photographs. A high-resolution will look good in print, but won’t appear the same way online once optimized. In addition, the creative has to be placed and embedded in harmony with the editorial content displayed.

• Check for publisher creative specifications:
  Few publishers limit frame rate to 18 or 20 FPS. It is important to abide by all rich media formats for a desired view. By adhering to the required guidelines of advertisers and publishers, we ensure the right consumer experience for right consumer perception/response. In addition, it will ensure the required page load performance/speed for the rich media Ad.

• Create visuals that people love:
  You need to ensure smooth functionality of the Ad for a desired user experience. Any hitches or delays in displaying the Ad will ruin a good rich media experience.

• Videos for a better user engagement:
  Any movement on the screen helps grab user attention. So, it is important to create videos with appropriate shapes and sizes for the screen. Many videos are shot in a 16:9 or 4:3 ratio. It is important to keep this in mind while developing your Flash elements. For example, a 4:3 ratio video will look better in a square than a 16:9 video will. Conversely, a 4:3 ratio video in a rectangular video player could potentially have letterboxing (black bars at the top and bottom of the video).

Work with PSI for developing effective Rich Media Ads and extensive Multimedia Solutions:
At PSI, our Multimedia team was conceptualized and formed with the vision to provide best-suited solution to our customers. The solutions customized and provided are based on Adobe and other Multimedia technologies.
With expertise in Rich Media applications, we develop engaging multimedia content like, advertisements and integrate it with social media. We develop e-learning solutions and product demos using Flash technology. Our team has delivered over 5000 custom rich media advertisements with robust quality and review processes in place. We bring about synergy and strategic utilization of Adobe technology platform. Besides, we have versatile Rich Media Development experience with a strong emphasis on Actionscript 3.0 (OOP designs) with core expertise in application development using Flash & Flex, Digital Video integration, Live Data bindings and scalable frameworks.
We have worked with acclaimed Animation studios and production studios. However, our work is not limited to rich media demos, kiosks, Creative templates, websites (html5 and CSS3, PHP, Javascript, MySQL), and extendible applications. We also hold expertise in 3D Modeling, Animation and Asset Production. With specific requirements we can develop High Polygon as well as Low Polygon 3D models for Games and Simulation Engines.
View our elaborate portfolio on: www.vcreatedesigns.com
Vishal Shukla heads the Digital Pratice at PSI[:]