Re-engineering an event platform into a multi-tenant SaaS product for a destination management company (DMC)
A technology platform in the Destination Management Company (DMC) in MICE (Meetings, Incentives, Conferences, and Exhibitions) domain enabling organizations to design and deliver curated event and travel experiences. It supports distributed teams across geographies with complex proposal creation, vendor coordination and dynamic pricing.
Business Challenges
- Legacy single-tenant system limiting scalability and increasing costs
- Siloed proposal creation in Word, PPT, Excel resulting in inconsistent pricing
- Lack of centralized visibility, approvals and governance across offices
- Inability to scale and onboard new DMCs due to absence of multi-tenant architecture
Solution Delivered
- Reduced manual effort and improved efficiency in proposal creation and pricing workflows
- Built a cloud-native multi-tenant SaaS platform with proposal and costing engines
- Delivered centralized content, RBAC, and unified client/vendor management for better control
- Migrated clients, proposals, vendors and media using automated pipelines with validation
- Enabled Azure-based deployment with phased rollout
Impact & Outcomes
Scaled platform to support multiple DMCs, geographies, and offices seamlessly
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Improved pricing consistency and margin control across proposals
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Increased operational visibility and governance for leadership across offices
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Strengthened business continuity with zero data loss and uninterrupted operations during transition
