As business IT systems keep generating a voluminous amount of data on an everyday basis, the impact of mismanaged data is rising more than ever across business functions and domains. Not only can bad or erroneous data impact decision making, but it can have some severe and irreversible long term consequences in other areas too. Data is now all-pervasive, and businesses that do not practice robust data quality management must prepare for missing out on both growth and innovation opportunities.
