Applications, websites, software, etc., are the mediums of human-computer interaction. This human interaction, whether good or bad, is called user experience. In today’s business scenario, user experience is a crucial product differentiator. Consumers buy and use products on the basis of their design, appeal, and usability. And, User Experience Design (UXD) is the process that creates products, which provide meaningful experiences to users. But, what is the need of incorporating UXD for product companies? Let’s find out!
