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From desktop computers to the Internet of Things (IoT), business communication has changed by leaps and bounds in the last decade. Enterprise mobility is transforming the way businesses collaborate and coordinate for stronger and more consistent productivity and growth.

While technology trends are always constantly evolving, few are as disruptive as cloud computing has been for enterprises. Not only has it changed the way enterprises manage IT resources, but it has also injected new life into stagnated business processes and workflows.

Time and again experts have talked about the seismic shift digital transformation will bring to the enterprise landscape. But a fact that most technology pundits will not tell you is that the average digital transformation success rate among enterprises is as low as 30%. Experts have cited multiple reasons for this but nothing is more pronounced than the fact that most digital transformation strategies put technology ahead of users and customers.

At the crux of any enterprise lies the desire to meet customer expectations. But even if you have delivered on all your promises, it is not an affidavit of customer’s happiness or satisfaction, neither does it guarantee returning customers. What should businesses do to ensure customer satisfaction? How to ensure that every customer returns back?

There is a very important lesson that business owners must learn from Steve Jobs’ successful reunion with Apple. After being unceremoniously ousted from his own company in 1985, Steve Jobs’ return to Apple in 1996 was seen as the last throw of the dice to save the sinking ship.

The introduction of Salesforce Lightning experience in 2014 was, in many ways a prophecy about the future of CRM solutions. Packed with AI and analytics features, the salesforce lightning experience enabled businesses to transform their sales in ways unimagined before. Designed to meet the mobility needs of enterprises in the 21st century, salesforce lightning is faster, easier to adopt, and extremely efficient. As stated by one of the salesforce users; “It is a CRM tool that every 21st-century business deserves.”

Few business tools are as transformative as mobile apps. From personalized customer service to collaborative workflows, mobile apps can transform businesses left, right, and center. However, ‘native or cross-platform’ is one debate that still lingers one between app developers and business heads. In this blog, we highlight the advantages and disadvantages of both development frameworks so that the business owners can make the right choice.

Microsoft Azure, with its business-friendly features and capabilities, is one of the most preferred cloud computing services in the market today. Its IaaS and PaaS services are used by enterprises for leveraging a range of digital solutions like virtual computing, analytics, storage, etc. While the enterprises opt Azure cloud services for a host of reasons such as flexibility, scalability, security, etc. but one least talked about yet equally important reason is Azure Diagnostics.

In this technology-driven world, businesses are solely focused on maximizing the effectiveness of shared resources rather than focusing on the products that differentiate their projects and offerings. In this pursuit, they consistently develop and deploy technologies that support their objectives and goals. Companies like Amazon have invested hugely in a computing infrastructure to decrease their costs and to maintain their expensive existing technology.

Unprecedented innovation in technology has brought a revolution in the mobile app industry. Indeed, the mobile app industry is going through the most competitive phase of all time with businesses moving furiously in the mobile app world. The trend of building mobile apps has accelerated at such a pace that the Apple app store and Google play store have more than 5 million apps on their platform now.

Today, every business is transforming into a digital business; thanks to the revolution caused by the latest technologies. Conventionally, enterprises only used to leverage the innovation abilities of ISVs to provide solutions to their clients. However, as the technological landscape is advancing, the enterprises are trying to incorporate their own innovations in their offerings.

In recent years, there has been a significant spike in average spending on cloud computing services. The main reason behind this is its economics and convenience. Cloud computing is the best and the most cost-effective way to get rid of all legacy IT bottlenecks, including hardware and monitoring costs. While there are many cloud service providers, Azure Microsoft happens to be one of the most popular and fastest-growing ones. It is second only to Amazon AWS, and the competition between the two has made cloud computing more accessible and beneficial for enterprises.